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Tim McAlpine is the President and Creative Director of Currency—the leading integrated marketing agency for credit unions. Read more about Tim...

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Monday
Nov212011

Sticking to the script can be a put off

Pizza is a Friday tradition at our house. I stop by the same take-and-bake pizza restaurant on the way home and grab two large pizzas. Without fail, the same people run through the same script. Always ending with, "Have you cooked our pizza before?" 

No doubt this phrase is designed to be helpful, but the more I hear it, the more turned off I get. I can tell that the people saying it know I've been there before, but they are required to ask because it's in the franchise handbook.

I'm left asking myself, "You see me once a week, do you not recognize me, even a little bit?"

The more companies try to streamline and perfect customer service the more automated and lifeless they become. Please don't do this at your credit union. Let the humans remain human.

Tim

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