Tim McAlpine is the President and Creative Director of Currency—the leading integrated marketing agency for credit unions. Read more about Tim...
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On Monday's CU Water Cooler Liquid Lunch, Carla Day and I peppered 2011 Next Top Credit Union Exec winner Devin Selte with questions about his recent win, the Servus Young Leaders Network and the challenges facing credit unions to attract and retain young talent.
Tim
I was on Carla Day's CU Chat Up Radio Show today with Shari Storm from Seattle's Verity Credit Union. First, Shari talked about her new book and then Shari and I talked about Verity Mom. Finally, Carla and I discussed my recent 30 things blog series (yes, I know it's only 22 things so far).
Thanks Carla for inviting me on the show! Keep up the great work with CU Chat Up.
Tim
Welcome to episode 19 of Credit Union Innovators. My guest is Larissa Walkiw. Larissa was the 2008 Young & Free Alberta Spokesperson for Alberta's Common Wealth Credit Union (now Servus Credit Union). In this role, Larissa put the Young & Free program on the map with her groundbreaking videos and great blog posts. Her The Difference Between Banks and Credit Unions - Part 1 has been viewed more than 57,000 times on YouTube and thousands more times at credit union conference and in credit union staff training sessions around the world.
Larissa's spokesperson term began on Jaunary 1, 2008 and ended at the end of August 2008. During this time, she created 183 blog posts, 46 original videos and attended about a dozen events. Her work lead to Young & Free Alberta becoming one of the most celebrated marketing programs in the credit union industry. Highlights included winning the Forrester Research's Groundswell Award and Credit Union Central of Canada's National Credit Union Innovation Award.
Bravo Larissa!
You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.
Some links to get to know Larissa even better
+ Larissa's year on Y&F Alberta
+ Larissa on YouTube
Fast facts about Larissa
Looking for innovators
If you know a credit union innovator who I should interview, please e-mail me at tmcalpine at currencymarketing dot ca.
Production notes
+ Interview recorded with Call Recorder and Skype
+ My side recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons
Leave an audio comment
Leave an audio comment on my Skype voicemail.
+ 1-206-792-9470
Tim
Welcome to episode 18 of Credit Union Innovators. My guest is Eric Dillon. Eric is the Senior Vice President, Strategy and a member of the Executive Leadership Team of Servus Credit Union. In this role, Eric is accountable for strategy formulation, governance and policy development within Canada’s 3rd largest Credit Union. Today, Servus Credit Union has assets of $9.5 billion, operates 100 branches and proudly serves 63 communities across the Province of Alberta.
A passionate and energetic leader, Eric has been involved as a course facilitator for the Canadian credit union learning organization and as a member of several provincial committees. Eric has been recognized by Credit Union Central of Canada as a National Young Leader Award winner and was the inaugural Chairperson for the Credit Union National Young Leaders Committee. More recently, Eric was one of the primary architects behind the Young & Free Program that has won both national and international acclaim. Eric is currently a member of the Filene Institute’s i3 Program, which develops new and innovative concepts for use in credit unions worldwide.
An advocate of lifelong learning, Eric has a Masters of Business Administration degree focused on Management Consulting and Enterprise Risk Management and is also a graduate of the Queen’s University Leadership Program.
You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.
Some links to get to know Eric even better
+ Servus Credit Union
+ Young & Free Alberta
+ Eric on Twitter
+ Eric's LinkedIn profile
Fast facts about Eric
Looking for innovators
If you know a credit union innovator who I should interview, please e-mail me at tmcalpine at currencymarketing dot ca.
Production notes
+ Interview recorded with Call Recorder and Skype
+ My side recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons
Leave an audio comment
Leave an audio comment on my Skype voicemail.
+ 1-206-792-9470
Welcome to episode 17 of Credit Union Innovators. My guest is Christopher Morris. Christopher is the Web Manager for the CUNA Councils, a national organization for credit union professionals. Christopher is responsible for the Councils' online presence, including all seven council websites (one main site and six individual council sites) and communication tools.
Previously, Christopher was Manager of Communications & Information for the National Credit Union Foundation. His primary duties included public relations and marketing, as well as managing the Foundation’s websites. Christopher also built cuaid.coop, the first national online disaster relief fundraising system for credit unions.
Christopher is a blogger at the YES CU Blog and was a member of Filene Research Institute’s 30 under 30 group.
Before entering the credit union system, Christopher was a high school English teacher and is a veteran of the United States Army.
You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.
Some links to get to know Christopher even better
+ CUNA Councils
+ CUNA Councils Connect
+ CU Aid
+ YES Summit Blog
+ YES CU Community
+ Filene 30 under 30 project
+ Christopher on Twitter
+ Christopher's LastFM profile
Fast facts about Christopher
Looking for innovators
If you know a credit union innovator who I should interview, please e-mail me at tmcalpine at currencymarketing dot ca.
Production notes
+ Interview recorded with Call Recorder and Skype
+ My side recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons
Leave an audio comment
Leave an audio comment on my Skype voicemail.
+ 1-206-792-9470
Welcome to episode 16 of Credit Union Innovators. My guest is Jeffry Pilcher. Jeffry is the editor of The Financial Brand and an independent financial services brand strategist with his company IconIQ.
Jeff Pilcher has spent over 15 years as a branding, advertising and marketing consultant, including eight years as brand strategist and creative director with Weber Marketing Group, an integrated marketing agency focused on the financial industry.
Previously, Pilcher was Marketing and Advertising Director with a Seattle-based consumer electronics retailer, where he managed a multi-million dollar budget and orchestrated the marketing activities of 15 stores in three states.
Pilcher has a B.A. in Mass Communications from Menlo College. Following college, Pilcher founded Sharp Advertising in Las Vegas, Nevada, which grew to 10 employees in four short years.
You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.
Some links to get to know Jeffry even better
+ IconIQ's website
+ The Financial Brand website
+ Jeffry on Twitter
+ Jeffry's LinkedIn profile
Fast facts about Jeffry
Looking for innovators
If you know a credit union innovator who I should interview, please e-mail me at tmcalpine at currencymarketing dot ca.
Production notes
+ Interview recorded with Call Recorder and Skype
+ My side recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons
Leave an audio comment
Leave an audio comment on my Skype voicemail.
+ 1-206-792-9470
Tim
I have switched podcast hosts to PodBean.com. My previous host's service was always crashing when I uploaded my files and the embedded player on this blog didn't work half the time. After almost a year of hoping it would get better, I've finally had enough.
So far, PodBean seems much better. The uploading and publishing procedure is so simple.
For those of you who subscribe in iTunes, you will see duplicates of all episodes. Sorry about that, but in order to replace the flakey embedded players on all 15 previous podcasts, I had to reupload to PodBean. You can view the complete directory here.
Tim
Welcome to episode 15 of Credit Union Innovators. My guest is, errr, me. That's right, my guest is Tim McAlpine of Currency Marketing.
This is a strange one.
Back on May 30, I interviewed my good friend Morriss Partee from EverythingCU.com for Episode 9 of this podcast series. Well, being a clever and crafty guy, Morriss only agreed to the interview if he could turn the tables and interview me for the following episode. I agreed and then somehow six months slipped by as I had second thoughts about publishing what might come off as a self-servicing commercial for Currency Marketing.
I recently took a listen to the recording and thought why not. Morriss did a great job and I didn't sound too awful or self-promotional. Interestingly, this was recorded one week before we went public with our plans to license Young & Free to other credit unions, so I think I was a little guarded at a few points in the interview.
Tim is the president and chief strategist of Currency Marketing. He founded the company in 1990 straight out of art school. Tim lives in Chilliwack, BC, Canada with his wife Jan, son Aidan and daughter Elise. He is a graduate of the University of the Fraser Valley's graphic design program.
If you are not familiar with the phrase "jump the shark," here is some background information from www.jumptheshark.com.
Q. What is jumping the shark?
A. It's a moment. A defining moment when you know that your favourite television program has reached its peak. That instant that you know from now on...it's all downhill. Some call it the climax. We call it "Jumping the Shark." From that moment on, the program will simply never be the same.
The term "jump the shark" was coined by site founder Jon Hein's college roommate of 4 years, Sean J. Connolly, in Ann Arbor, Michigan back in 1985. This website, book, film and all other material surrounding shark jumping, are hereby dedicated to "the Colonel."
The aforementioned expression refers to the telltale sign of the demise of Happy Days, our favorite example, when Fonzie actually "jumped the shark." The rest is history.
Jumping the shark applies not only to TV, but also music, film, even everyday life. "Did you see her boyfriend? She definitely jumped the shark." You get the idea.
You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.
Some links to get to know me even better
+ Currency's corporate website
+ Currency's blog
+ Me on Twitter
+ My LinkedIn profile
+ My Facebook profile
+ My YouTube channel
Fast facts about me
Production notes
+ Interview recorded with Call Recorder and Skype
+ Intro recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons
Leave an audio comment
Leave an audio comment on my Skype voicemail.
+ 1-206-792-9470
Tim
Welcome to episode 14 of Credit Union Innovators. My guest is Trey Reeme. Trey is TDECU’s Director of Channel Integration, where he leads social media campaigns and corporate blogging efforts, launching Young & Free Texas in August 2008. Prior to joining TDECU, he was an entrepreneur and the main contributor to the most acclaimed blog in the credit union industry, Open Source CU.
A seasoned speaker at national events for CUES, CUNA, the Filene Research Institute, over 10 state credit union leagues, and even the NCUA, Trey’s topics focus on reaching youth, social media and technology trends. Trey recently authored a CUES Executive Brief to be released in late 2008.
Trey lives in Austin with his wife and daughter and enjoys tech toys, writing and golf. He is a graduate of Centenary College of Louisiana and in 2007 began work on his MBA.
You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.
Some links to get to know Trey even better
+ TDECU's corporate website
+ TDECU's blog
+ Young & Free Texas
+ Trey's blog
+ Trey on Twitter
+ Trey's Flickr photos
+ Trey's LinkedIn profile
+ Trey's Facebook profile
Fast facts about Trey
Looking for innovators
If you know a credit union innovator who I should interview, please e-mail me at tmcalpine at currencymarketing dot ca.
Production notes
+ Recorded with a Zoom Handy Recorder H4 mobile digital recorder
+ Intro recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons
Leave an audio comment
Leave an audio comment on my Skype voicemail.
+ 1-206-792-9470
Tim
Welcome to episode 4 of the CUES Experience Podcast. I recorded a bunch of conversations and sessions at the CUES Experience: Immersion Learning for Marketing, Technology and Operations Leaders Conference. The event was held from May 13–16, 2008 at the Hyatt Regency Minneapolis.
In this episode, I interview a few attendees on the conference floor and also highlight about 25 minutes from the Ron Shevlin's talk on Sense and Respond Marketing.
You can listen by streaming audio here on the blog or you can subscribe to it in iTunes and listen on your iPod. You can also visit the CUES Nexus Connection blog to leave a comment.
Production notes
+ Recorded with a Zoom Handy Recorder H4 mobile digital recorder
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Intro music produced by Brent Dixon
Tim
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