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Cheryl Wiens
Cheryl is a determined individual with a talent for combining creativity and strategy.
Always professional, armed with a great sense of humor and a muppet-sized smile, Cheryl is dedicated to continually providing her best to our clients as our Program Manager.
Prior to starting with Currency in 2008, Cheryl was working as an advertising rep at the National Office for Black Press Media. She helped launch their specialty publications division. Cheryl brings with her articulate communications skills and a strategic thinking perspective balanced with a propensity for the being creative and original.
Taking her BBA from Trinity Western University, with a specialization in marketing, Cheryl graduated at the top of her class in the business department. Raised as a credit union member, Cheryl is excited to put her marketing savvy to use in maintaining and improving our programs for this rapidly changing industry.
Favorite commercial
BC Dairy Foundation "‘Survival of the Fittest" Campaign where the caveman sprays pop fizz in his eyes and cannot see the charging T-Rex which subsequently steps on him only to later scrape him off the bottom of its foot. I laugh every time.
Favorite recent purchase
• A bag of Ripple Chips—seriously
• A set of Pilsner glasses
Weird fact
I do the best Chipmunks Christmas Carol impression you will ever hear
Favorite TV shows
• The Office
• CSI NY or Las Vegas (not Miami)
• Simpsons
• Family Guy
• Bones
Favorite foods
• Most anything involving meat
• Most anything involving cheese
• Combinations of A and B
Favorite sport
• Basketball—no contest
Pet peeve
People who drive as if they are the only car on the road. People who talk on their Bluetooth while paying for something at the till—cashiers are people too.
Favorite brands
Coca-cola. I am forever a fan and love the new things Coke has been doing with their campaigns. They really ingrain personality and emotion into the brand.
Apple iPod. Who doesn’t want to be a dancing silhouette set to cool music?
Apple Mac. Their commercials (and products) are sheer genius.
