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Kate Davies
Kate brings 20 years of credit union marketing background to Currency.
She has held a broad range of positions encompassing product development, project management, advertising and promotions, and most recently, was Manager Community Sponsorships & Events for Coast Capital Savings, one of Canada’s largest credit unions.
Kate studied business management, majoring in marketing. She has completed many industry specific learning programs, including CUES Strategic Marketing and Research and the Canadian Securities Investments course.
Kate is an avid credit union supporter and has spent most of her career in the co-op and credit union environment. She managed a large retail co-op department store, and then moved into credit union marketing. She experienced dramatic changes in the Canadian credit union industry as small organizations grew to mega credit unions through rapid expansion and mergers.
She is a keen believer in "helping" members achieve and believes their success is her success! As Program Director, Kate leads four of our Young & Free programs: Maine, Michigan, New Mexico and South Carolina.
Hobbies
Sewing, quilting, gardening and swimming
Favorite books
There are so many… mostly love good sci-fi, great mysteries and Canadian lit.
• Sci-fi: Lord of the Rings, The Hobbit, Time Travellers Wife
• Mysteries: DaVinci Code, The Bookman mysteries, Aimee LeDuc mysteries
• Can lit: Who Has Seen the Wind?, Life of Pi, Nikolski
Favorite vacation
A month in the south of France and Paris—C’est oooh la la!
Last Vacation
Cruise to San Francisco and road trip along the Northern California Coast, then into wine country. Monterey, Pacific Grove, Carmel coast area is incredible—beautiful and fun! And what’s not to love about miles of grapevines on the rolling hills and valleys and hundred’s of wineries to visit?
Favorite TV
• Numbers
• The Good Wife
• The Mentalist
• Lie to Me
Favorite TV (embarrassed to admit)
Battle of the Blades (hockey and figuring skating with "nice" judges—how Canuck!)
Favorite brands
Dove and Old Spice. I admire these companies for re-energizing old tired brands and really making them relevant again.
Dove's Real Beauty campaigns brought Dove products back into the mainstream for a whole new generation and truly walked the talk with their extensive community sponsorship and education programs focused on helping young women with eating disorders and promoting self-esteem.
The recent Old Spice re-branding with the Old Spice Man campaign slays me! The commercials are so funny and relevant to our time. Old Spice has left Grandpa’s cabinet and gone viral, now it's top of mind for the 30 and under!
