Tim McAlpine's writing has been featured in many of the credit union industry's top magazines and blogs. Here is a collection of some of Tim's most popular articles.
Feb 21, 2012 by Tim McAlpine CU Water Cooler – If social media is inherently about people, why do corporations almost always use corporate logos as their default social media avatars? I guess the obvious answer is that corporations aren't people, they are things and the default representation of these things (or brands) are logos.
Dec 5, 2011 by Tim McAlpine Credit Union Management Magazine – Confidently add video to your marketing line-up. Is video part of your marketing strategy yet? It should be. Research has shown that Web video is a great way to capture the attention of your audience.
Sep 7, 2011 by Tim McAlpine CU Water Cooler – Industry after industry has been disintermediated by the Internet and new technologies. The music industry, the television industry, the movie industry, the retail industry, the advertising industry, the publishing industry, the travel industry and the telecommunications industry. Just to name a few.
Jul 5, 2011 by Tim McAlpine Credit Union Management Magazine – It’s not all doom and gloom. While I've noticed that a bunch of the young folks I follow on Twitter have moved on from the credit union industry, for some young professionals, a career with credit unions is a career for life. It’s not surprising to learn that young people who find a credit union that is open to their ideas and lets them run with them are far more likely to stay.
Jul 1, 2011 by Tim McAlpine Credit Union Management Magazine – There is a vocal and growing online community of fired- up young people who are super passionate about credit unions. Many are communicating on Twitter, have entered the Next Top Credit Union Exec challenge (www.ntcue.com) or are members of the Crash Network (www.crash.coop).
May 2, 2011 by Tim McAlpine Credit Union Management Magazine—Creative competitions help you connect with your community. Creative contests have been part of the credit union culture from the beginning. From coloring contests to calendar photo contests, these competitions have been a way to connect with the community.
Feb 11, 2011 by Tim McAlpine Credit Union Management Magazine – The must-have products and services your credit union needs to attract and retain younger members. Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is credit unions are failing to attract the next generation of members.
Jan 10, 2011 by Tim McAlpine Credit Union Management Magazine – You are a 60- to 100-year-old credit union that doesn’t look a day over ... 80. Your technology is out of date. Your staff is old. Your branches are old. What makes you think Gen Y are going to ask you out? You need to make your CU irresistible to the under-30 crowd or it won’t be around for another generation.
Nov 30, 2010 by Tim McAlpine Credit Union Management Magazine – Your words may be turning off Gen Y. The words you use to sing the praises of your credit union could very well be pushing Gen Y away. How can your credit union change the words it uses to become more relevant to the next generation of credit union members?
Nov 1, 2010 by Tim McAlpine Credit Union Management Magazine – To get noticed on and off line. Credit unions are taking a toe-in-the-water approach to social media. This strategy typically involves asking a young staff member to set up a Twitter profile, a Facebook fan page and upload a corporate video or two to YouTube. And that’s it.
Oct 24, 2010 by Tim McAlpine CUES Nexus Connection – Credit unions are writing blog posts, posting videos, tweeting tweets, updating statuses and generally blasting out messages any way possible through all these "free" social media channels. We're all talking, but is anybody listening? Or more specifically, is anybody interacting?
Aug 20, 2010 by Tim McAlpine Credit Union Times – The lack of young credit union members has been a hot topic for awhile. A growing number of credit unions and leagues are taking this potentially industry-ending issue seriously and are actively pursuing younger members. But what are credit unions doing to attract, retain and reward the future leaders of the industry?
May 12, 2010 by Tim McAlpine CUES Skybox – Graduate from university, get an entry level position and make your way up through the ranks to the executive suite. Put in the time toiling in your cube and someday the corner office with the view of the parking lot will be yours. That's how it works in the credit union industry. Right?
Oct 20, 2009 by Tim McAlpine The Financial Brand – We sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.
Jun 17, 2009 by Tim McAlpine CUES Skybox – I have been working with credit unions for 17 years now, but up until the advent of the social Web, I had never felt the real power of the cooperative movement: collaboration and sharing.
Apr 27, 2008 by Tim McAlpine CUES Skybox – I've been reading the CUES Skybox for the last couple of years and I know that some pretty heavy-duty topics are discussed here. That's why I've decided to take on the hard-hitting subject of Twitter and Oprah!
Mar 6, 2008 by Tim McAlpine CUES Credit Union Management Magazine – How do you garner significant unpaid media attention for your credit union? Create a compelling good news story with multiple chapters.
Jan 7, 2008 by Tim McAlpine Open Source CU – By this stuff, I mean this new stuff. Web 2.0. User-generated content. Social media. Whatever you want to call it.
Mar 16, 2007 by Tim McAlpine The Business Journal – In my column, I will discuss marketing topics that face today's businesses. Today, let's look at adding stock photography to your marketing mix.
Sep 24, 2004 by Tim McAlpine MACU E-Newsletter – What is the brand management competency level of your credit union? Not sure? Answer these five questions, and you’ll get an idea of where your credit union ranks.
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