Canada | Young adult marketing and social media activity in the financial services industry

A look at the young adult marketing and social media activity of Canada's largest banks and credit unions.

Over the past few years, I’ve been following the marketing and social media efforts of banks and credit unions. In an effort to formalize my observations, I’ve put together this report to collect these findings in one place. I’ve added my opinions and graded each financial institution based on how they are doing with products and services for young adults, marketing to young adults, social media activity, and finally, how they are doing with integrated product marketing.

+ Download PDF (3.7M)